• Course Duration1 Year
  • ElligibilityGraduate
  • DepartmentMass communication

Market Research and Consumer Analytics

This program has been structured by leading professionals from the industry and is geared towards fast-tracking career growth for those keen on working n market research, brand management, business consulting and advertising.

This program has been structured by leading professionals from the industry and is geared towards fast-tracking career growth for those keen on working n market research, brand management, business consulting and advertising. Over the 12 months, the course has 9 months of weekend online classes, with three on campus stints of 5 days each. Those with a minimum 24 months of work experience and some basic proficiency in Mathematics (Std XII) will have an edge in selection.

The course curricula include – Fundamentals of Market Research Consumer Behavior Marketing and Brand Management Statistics for Market Research Qualitative Research – Fundamentals and Process Data Collection and Data Analysis Research Software (Practical) Applications of Research across industries The program also includes 8 weeks of project work on a specific product category or brand, including field work, data collection and analysis and report preparation. The course faculty includes some of the top leaders in this field from India and abroad. To know more about this program, you may send a mail to sjcblrfo@gmail.com
Course Fee: Rs1,00,000/-