In recent years, the field of Commerce and Management has seen new areas of development especially relating to the convergence of Commerce with technology. It is pertinent that we keep abreast with these path changing developments and research is the proven way to enable this. In pursuit of this endeavour, the School of Business, St Joseph’s University is pleased to call for original research papers for its journal “St. Joseph’s Journal of Business Research” (SJJBR). The mission of this journal is to foster research culture by offering a common platform to researchers to publish their original studies in the emerging areas of commerce and management. It strives to be abreast with the recent developments in Business by publishing pioneering studies in the areas of Commerce and Management. Together, lets open our minds to new paths of exploration.